Small-scale, local initiatives to promote pro-environmental behaviour change are more successful than larger green schemes to reach the wider public, according to a new study from the University of Southampton.
The research review points to qualitative and quantitative evidence of third sector initiatives that have changed people’s practices around recycling, reuse and home energy use.
Evidence suggests third sector organisations (TSOs) can be successful at changing behaviour within local, small group settings, which encourage collective action and the creation of new group norms.
They have also been successful at providing alternative infrastructures – such as sustainable housing projects, community farms, food or renewable energy co-operatives – that enable behaviour change.
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