Small-scale green schemes have a bigger impact, study finds

Small-scale, local initiatives to promote pro-environmental behaviour change are more successful than larger green schemes to reach the wider public, according to a new study from the University of Southampton.

The research review points to qualitative and quantitative evidence of third sector initiatives that have changed people’s practices around recycling, reuse and home energy use.

Evidence suggests third sector organisations (TSOs) can be successful at changing behaviour within local, small group settings, which encourage collective action and the creation of new group norms.

They have also been successful at providing alternative infrastructures – such as sustainable housing projects, community farms, food or renewable energy co-operatives – that enable behaviour change.

Read the full article at www.ClickGreen.co.uk

About Nick (EcoLovers founder)

Nick doesn't claim to be the greenest person on the earth, he considers himself to be typical of the members on EcoLovers.co.uk - someone who tries to do their bit for the environment, no matter how small. We all have our part to play in making our time on the earth a more harmonious one, regardless of how big or small the part we play. We can start by doing the small things such as recycling bottles and card board, cycling rather than driving etc. Visit our Google Plus profile or follow us on Twitter
This entry was posted in Eco Research and tagged , , . Bookmark the permalink.

Leave a Reply